LV=, the insurance, investments and pensions group, is the new title sponsor of the LV= Cup, rugby's Anglo-Welsh tournament. The competition is jointly managed by the Rugby Football Union (RFU) and the Welsh Rugby Union (WRU).
The initial 2-year deal for the LV= Cup, with an option to renew for a further two years, will build on LV='s existing investment in Rugby Union and also complement its LV= County Championship...